A Market on the Move
Medicare Advantage isn’t just a segment of the insurance market anymore—it’s becoming the centerpiece. With enrollment passing 34 million beneficiaries in 2025 and projected to reach nearly 64% by 2034, the shift toward Medicare Advantage is evident. NEED SOURCE This growth carries enormous implications for independent agents.
In this article, we’ll examine what this surge means, why agents must adapt, and how Windermere Financial equips partners to thrive in this environment.
The Numbers Behind the Surge
- 54% enrolled in Medicare Advantage in 2025 (vs. 19% in 2007) SOURCE
- Projected 64% enrollment by 2034 SOURCE
- Plan options increasing, making client guidance more complex
- Competitive environment: more agents, more carriers
The Opportunity for Independent Agents
With every wave of change comes opportunity. Independent agents who specialize in Medicare Advantage can:
- Build larger books of business quickly
- Cross-sell life and ancillary products to Medicare clients
- Position themselves as trusted advisors in a complex system
The Challenge: Complexity and Compliance
More options mean more confusion for clients—and more compliance risks for agents. CMS continues to expand call recording, disclaimers, and retention requirements. Agents without support can easily get overwhelmed.
How Windermere Helps Agents Capture Growth
- Marketing Support: Co-op funds for campaigns, community outreach, and lead generation
- Tech Tools: CRM, VoIP with call recording, branded websites for Medicare marketing
- 24/7 Concierge Service: Compliance guidance, plan comparisons, and enrollment troubleshooting
- Training: Regular webinars and on-demand resources tailored to Medicare Advantage
Real Agent Impact
An agent who leverages Windermere’s marketing and CRM system can realistically increase client acquisition by 20–30% during Annual Enrollment Period (AEP). That’s not just incremental growth—it’s career-shaping.
Medicare Advantage will dominate the insurance landscape in the next decade. By partnering with Windermere Financial, agents gain the resources to not only keep pace—but to lead.
References:
Neuman, T., Freed, M., & Biniek, J. F. (2024, January 30). 10 Reasons Why Medicare Advantage Enrollment is Growing and Why It Matters. Kaiser Family Foundation. KFF
“How Health Insurers and Brokers Are Marketing Medicare.” (2023, September 20). Kaiser Family Foundation. KFF
Jacobson, G. A. (2025). Medicare Advantage Enrollment Since The ACA. Health Affairs. Health Affairs
“Growth in Medicare Advantage Raises Concerns.” (2025, January 10). Center on Budget and Policy Priorities.
